The Hugs push their alternative pop foundation into forward-thinking territory—blending classic song craft with subtle experimentation and modern production choices that feel distinctly 2026 without chasing indie trends. Portland, OR–based alternative pop band The Hugs return with Waking Up In The Future, their ninth full-length album, arriving June 5, 2026. The record finds the band expanding their brit pop-influenced alternative sound into something more reflective, cinematic, and forward-looking—balancing melodic immediacy with late-night introspection.